The Ineffectiveness of Efficiency:
Interrupting Cognitive Biases for Critical Thought
Arin N. Reeves
Ironically, the three-pound organ ensconced in our skull that is responsible for all of our conscious and unconscious thoughts is the organ we understand the least. The research on how our brains work —how we think—has been amassing at a tremendous rate over the last two decades, and we have learned and continue to learn that a lot of what we think we are thinking is actually not thinking. It is more like reacting or remembering, but it is not analytical or critical thought.