One Size NEVER Fits All

Through original research, Dr. Reeves illustrates how women often are more successful in certain aspects of business development (networking, establishing relationships, delivering excellence in client service), but firms primarily reward closing the sale and getting the credit for the sale–two areas where women are less successful using traditional business development techniques. Dr. Reeves explains why most women (and also most men) fall prey to this flawed traditional business development approach and offers a series of alternative approaches that professional women (and men), as well as the firms in which they work, should use instead.

Dr. Reeves’s groundbreaking research and innovative solutions will revolutionize business development for women (and most men), and propel women into the leadership roles which have evaded them in the past.

Think Smarter. Lead Better.

  • The measure of intelligence is the ability to change.

    Albert Einstein
  • Freethinkers are those who are willing to use their minds without prejudice and without fearing to understand things that clash with their own customs, privileges, or beliefs.

    Leo Tolstoy
  • Diversity and independence are important because the best collective decisions are the product of disagreement and contest, not consensus or compromise.

    James Surowiecki
  • Controversial' as we all know, is often a euphemism for 'interesting and intelligent.

    Kevin Smith
  • Our ability to reach unity in diversity will be the beauty and the test of our civilisation.

    Mahatma Gandhi
  • Honest difference of views and honest debate are not disunity.They are the vital process of policy among free men.

    Herbert Hoover
  • Honest difference of views and honest debate are not disunity. They are the vital process of policy among free men.

    Herbert Hoover
  • Human salvation lies in the hands of the creatively maladjusted.

    Martin Luther King, Jr.
  • It is not that I'm so smart. But I stay with the questions much longer.

    Albert Einstein
  • There never were in the world two opinions alike, no more than two hairs or two grains; the most universal quality is diversity.

    Michel de Montaigne
  • Peace is not unity in similarity but unity in diversity, in the comparison and conciliation of differences.

    Mikhail Gorbachev
  • America has believed that in differentiation, not in uniformity, lies the path of progress. It acted on this belief; it has advanced human happiness, and it has prospered.

    Louis D. Brandeis
  • Wit lies in recognizing the resemblance among things which differ and the difference between things which are alike.

    Madame De Stael
  • Difference of opinion is helpful in religion.

    Thomas Jefferson
  • The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

    F. Scott Fitzgerald
  • Strength lies in differences, not in similarities.

    Stephen R. Covey
  • Diversity: the art of thinking independently together.

    Malcolm Forbes
  • Differences challenge assumptions.

    Anne Wilson Schaef
  • I not only use all the brains that I have, but all I can borrow.

    Woodrow Wilson
  • Wide differences of opinion in matters of religious, political, and social belief must exist if conscience and intellect alike are not to be stunted, if there is to be room for healthy growth.

    Theodore Roosevelt
  • To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

    Tony Robbins
  • The biggest mistake is believing there is one right way to listen, to talk, to have a conversation -- or a relationship.

    Deborah Tannen
  • When we lose the right to be different, we lose the privilege to be free.

    Charles Evan Hughes
  • One must even beware of too much certainty that the answer to life's problems can only be found in one way and that all must agree to search for light in the same way and cannot find it in any other way.

    Eleanor Roosevelt
  • Strength lies in differences, not in similarities.

    Stephen R. Covey
  • Where all think alike, no one thinks very much.

    Walter Lippmann
  • Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won't come in.

    Isaac Asimov
  • In our work and in our living, we must recognize that difference is a reason for celebration and growth, rather than a reason for destruction.

    Audre Lorde
  • Diversity creates dimension in the world.

    Elizabeth Ann Lawless