BIRGing, CORFing & Leading Teams to Win Championships
Arin N. Reeves
January 14, 2013
Our firm was engaged by the CEO of a large professional services firm to assess why his leadership team was not “working as a team” and what he could do to improve group communications. I observed leadership team meetings as well as one-on-one meetings, and I interviewed everyone, including the CEO, individually.
The assessment revealed that the strongest factor influencing communication dysfunction was not the ways in which team members communicated with each other, but the ways in which the CEO communicated with each of them individually and with the team collectively. More specifically: the way the CEO BIRGed and CORFed during team and one-on-one meetings.